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Emotional Design: Emotional Design Theory

This quick guide provides you with information on the library collections, services and facilities that are useful for this topic.

Don Norman

Read about Don Norman's work on Emotional Design Here


Plutchik’s Psycho-evolutionary Theory of Emotion

Designs which tap into the user’s emotions are considered to do more than just respond to their needs and provide a greater level of user experience. Plutchik’s Wheel of Emotions can be used to understand some of the central key points to emotional design. 

Robert Plutchik (21 October 1927 – 29 April 2006) 

Author/Copyright holder: Machine Elf 1735. Copyright terms and license: Public Domain.

From the Interaction Design Foundation. Copyright terms and license. Public Domain.

Follow Up Reading: 

Choi, J., & Kim, S. (2016). “Is the smartwatch an IT product or a fashion product? A study on factors affecting the intention to use smartwatches”. Computers in Human Behavior, 63, 777-786.